The Role of Digital Marketing for Village Tourism Development in Tabanan Regency
Keywords:
digital marketing, development, village tourism
Abstract
This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
References
Darmayanti, P. W., & Oka, I. M. D. (2020a). Implikasi Pengembangan Pariwisata Berbasis Masyarakat Bagi Masyarakat Di Desa Bongan [Implications of community-based tourism development for the community in Bongan Village]. Jurnal Ilmiah Hospitality Management, 10(2), 33–41. https://doi.org/10.22334/jihm.v10i2.167
Hidayah, N. A., Hutagalung, S. S. & Hermawan, D. (2019). Analisis Peran Stakeholder Dalam Pengembangan Wisata Talang Air Peninggalan Kolonial Belanda di Kelurahan Pajaresuk Kabupaten Pringsewu [Analysis of the Role of Stakeholders in the Development of the Dutch Colonial Heritage Gutter Tourism in Pajaresuk Vil. Jurnal Ilmu Administrasi Publik, 7(1), 55–71.
Ishii, K. (2012). The Impact of ethnic tourism on hill tribes in Thailand. Annals of Tourism Research, 39(1), 290–310. doi:10.1016/j.annals.2011.05.004
Junaid, I. (2021). Community empowerments strategy for economic opportunities in Selayar Islands Regency, South Sulawesi. Masyarakat, Kebudayaan Dan Politik, 34(1), 72–80. https://doi.org/10.20473/mkp.v34i12021.72-80
Joseph, T. (2011). Apps Spirit of Digital Marketing 3.0. Jakarta: PT Elex Media Komputindo.
Kayat, K. (2008). Stakeholders perspectives toward a community-based rural tourism development. European Journal of Tourism Research, 1(2), 94–112.
Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.). New Jersey: Pearson Education, Inc
Kusmayadi and Sugiarto, E. (2000). Metodologi Penelitian dalam Bidang Kepariwisataan [Research Methodology in the Field of Tourism]. PT. Gramedia Pustaka Utama, Indonesia
Labato. L. H., Radilla M.M, Tena, M.A, G. J. . (2006). Tourism Destination Image, Satisfation and Loyalty; A case study in Ixtapa-Zihuatanejo. Mexico. Tourism Geographiec, 8(4), 343–358. https://doi.org/10.1080/14616680600922039
Mahfud, M. A. Z, Haryono, B. S, Anggraeni, N. L. V. (2015). Peran Dan Koordinasi Stakeholder Dalam Pengembangan Kawasan Minapolitan Di Kecamatan Nglegok, Kabupaten Blitar [The Role and Coordination of Stakeholders in the Development of the Minapolitan Area in Nglegok District, Blitar Regency). Jurnal Administrasi Publik, 3(12), 2070–2076.
Manyara, G., & Jones, E. (2007). CBT enterprises development in Kenya: An exploration of their potential as avenues of poverty reduction. Journal of Sustainable Tourism, 15(6), 628–644. doi:10.2167/jost723.0
Murphy, P. E. & Murphy, A. E. (2004). Strategic management for tourism communities: Bridging the gaps, Aspects of Tourism series (Clevedon (ed.)). Channel View Publications, United Kingdom
Nuryanti, W.1993. Concept, Perspective, and Challenges, Makalah dari Laporan Konferensi International Mengenai Pariwisata Budaya. Diakses pada tanggal 2 Mei 2023.
Oka, I. M.D., Darmayanti, P. W., & Sonder, I. W. (2021). Turtle conservation in Serangan Island: the implementation of community-based tourism concepts in tourism development. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(2), 172–182.
Oka, I. M. D., & Darmayanti, P. W. (2020). Environmental factors: dominant motivation of the Bongan community to support the development of tourist village. Journal of Business on Hospitality and Tourism, 6(1), 104–112. doi:10.22334/jbhost.v6i1.195
Okazaki, E. (2008). A Community based tourism model: its conception and use. Journal of Sustainable Tourism, 21(10), 511–529.
Priatmoko, S., Kabil, M., Purwoko, Y., & David, L. D. (2021). Rethinking sustainable community-based tourism: a villager’s point of view and case study in Pampang Village, Indonesia. Sustainability, 13, 3245. doi:10.3390/su13063245
Putra, I. N. D., dan Pitana, I. G. (2010). Pariwisata Pro-Rakyat Meretas Jalan Mengentaskan Kemiskinan di Indonesia [Pro-People Tourism Paves the Way for Alleviating Poverty in Indonesia]. Kementerian Kebudayaan dan Pariwisata, Indonesia.
Sagita, P.A.W. 2016. Strategi Pengembangan Desa Pangsan Sebagai Desa Wisata di Kecamatan Petang Kabupaten Badung. Jurnal Ilmiah Dimensi Pariwisata. 1 (1), 1-15.
Suansri, P., & Yeejaw-haw, S. (2013). CBT Standard Handbook. The Thailand CBT Institute, Thailand
Suasapha, A.H & Paturusi, S. A. (2015). CBT in management at Kedonganan Beach. In Pariwisata Berbasis Masyarakat Model Bali. Magister of Tourism. Udayana University, Indonesia.
Sugiyono. (2014). Metode Penelitian Manajemen [Management Research Methods]. Alfabeta, Indonesia
Trejos, B., & Chiang, L.-H. H. (2009). Local economic linkages to CBT in Rural Costa Rica, Singapore. Journal of Tropical Geography, 30, 373–387. doi:10.1111/j.1467-9493.2009.00375.x
Wati, A.P. (2000). Digital Marketing. Malang: PT. Literindo Berkah Karya
Winia, I. N., Oka, I. M. D., & Pugra, I. W. (2019). The Implementation of the community-based tourism at Tista Tourist Village. In International Conference on Applied Science and Technology 2019-Social Sciences Track (ICASTSS 2019). doi:10.2991/icastss-19.2019.15
Hidayah, N. A., Hutagalung, S. S. & Hermawan, D. (2019). Analisis Peran Stakeholder Dalam Pengembangan Wisata Talang Air Peninggalan Kolonial Belanda di Kelurahan Pajaresuk Kabupaten Pringsewu [Analysis of the Role of Stakeholders in the Development of the Dutch Colonial Heritage Gutter Tourism in Pajaresuk Vil. Jurnal Ilmu Administrasi Publik, 7(1), 55–71.
Ishii, K. (2012). The Impact of ethnic tourism on hill tribes in Thailand. Annals of Tourism Research, 39(1), 290–310. doi:10.1016/j.annals.2011.05.004
Junaid, I. (2021). Community empowerments strategy for economic opportunities in Selayar Islands Regency, South Sulawesi. Masyarakat, Kebudayaan Dan Politik, 34(1), 72–80. https://doi.org/10.20473/mkp.v34i12021.72-80
Joseph, T. (2011). Apps Spirit of Digital Marketing 3.0. Jakarta: PT Elex Media Komputindo.
Kayat, K. (2008). Stakeholders perspectives toward a community-based rural tourism development. European Journal of Tourism Research, 1(2), 94–112.
Kotler, P., & Keller, K.L. (2006). Marketing Management (12th ed.). New Jersey: Pearson Education, Inc
Kusmayadi and Sugiarto, E. (2000). Metodologi Penelitian dalam Bidang Kepariwisataan [Research Methodology in the Field of Tourism]. PT. Gramedia Pustaka Utama, Indonesia
Labato. L. H., Radilla M.M, Tena, M.A, G. J. . (2006). Tourism Destination Image, Satisfation and Loyalty; A case study in Ixtapa-Zihuatanejo. Mexico. Tourism Geographiec, 8(4), 343–358. https://doi.org/10.1080/14616680600922039
Mahfud, M. A. Z, Haryono, B. S, Anggraeni, N. L. V. (2015). Peran Dan Koordinasi Stakeholder Dalam Pengembangan Kawasan Minapolitan Di Kecamatan Nglegok, Kabupaten Blitar [The Role and Coordination of Stakeholders in the Development of the Minapolitan Area in Nglegok District, Blitar Regency). Jurnal Administrasi Publik, 3(12), 2070–2076.
Manyara, G., & Jones, E. (2007). CBT enterprises development in Kenya: An exploration of their potential as avenues of poverty reduction. Journal of Sustainable Tourism, 15(6), 628–644. doi:10.2167/jost723.0
Murphy, P. E. & Murphy, A. E. (2004). Strategic management for tourism communities: Bridging the gaps, Aspects of Tourism series (Clevedon (ed.)). Channel View Publications, United Kingdom
Nuryanti, W.1993. Concept, Perspective, and Challenges, Makalah dari Laporan Konferensi International Mengenai Pariwisata Budaya. Diakses pada tanggal 2 Mei 2023.
Oka, I. M.D., Darmayanti, P. W., & Sonder, I. W. (2021). Turtle conservation in Serangan Island: the implementation of community-based tourism concepts in tourism development. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(2), 172–182.
Oka, I. M. D., & Darmayanti, P. W. (2020). Environmental factors: dominant motivation of the Bongan community to support the development of tourist village. Journal of Business on Hospitality and Tourism, 6(1), 104–112. doi:10.22334/jbhost.v6i1.195
Okazaki, E. (2008). A Community based tourism model: its conception and use. Journal of Sustainable Tourism, 21(10), 511–529.
Priatmoko, S., Kabil, M., Purwoko, Y., & David, L. D. (2021). Rethinking sustainable community-based tourism: a villager’s point of view and case study in Pampang Village, Indonesia. Sustainability, 13, 3245. doi:10.3390/su13063245
Putra, I. N. D., dan Pitana, I. G. (2010). Pariwisata Pro-Rakyat Meretas Jalan Mengentaskan Kemiskinan di Indonesia [Pro-People Tourism Paves the Way for Alleviating Poverty in Indonesia]. Kementerian Kebudayaan dan Pariwisata, Indonesia.
Sagita, P.A.W. 2016. Strategi Pengembangan Desa Pangsan Sebagai Desa Wisata di Kecamatan Petang Kabupaten Badung. Jurnal Ilmiah Dimensi Pariwisata. 1 (1), 1-15.
Suansri, P., & Yeejaw-haw, S. (2013). CBT Standard Handbook. The Thailand CBT Institute, Thailand
Suasapha, A.H & Paturusi, S. A. (2015). CBT in management at Kedonganan Beach. In Pariwisata Berbasis Masyarakat Model Bali. Magister of Tourism. Udayana University, Indonesia.
Sugiyono. (2014). Metode Penelitian Manajemen [Management Research Methods]. Alfabeta, Indonesia
Trejos, B., & Chiang, L.-H. H. (2009). Local economic linkages to CBT in Rural Costa Rica, Singapore. Journal of Tropical Geography, 30, 373–387. doi:10.1111/j.1467-9493.2009.00375.x
Wati, A.P. (2000). Digital Marketing. Malang: PT. Literindo Berkah Karya
Winia, I. N., Oka, I. M. D., & Pugra, I. W. (2019). The Implementation of the community-based tourism at Tista Tourist Village. In International Conference on Applied Science and Technology 2019-Social Sciences Track (ICASTSS 2019). doi:10.2991/icastss-19.2019.15
Published
2023-05-30
How to Cite
Darmayanti, P. W., I Made Darma Oka and Fransiska Fila Hidayana (2023) “The Role of Digital Marketing for Village Tourism Development in Tabanan Regency”, Jurnal Kajian dan Terapan Pariwisata, 3(2), pp. 21-29. doi: 10.53356/diparojs.v3i2.78.
Section
Articles
Copyright (c) 2023 Putu Widya Darmayanti
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author whose manuscript is published agrees to the following conditions:
- Publication rights of all journal manuscripts published / published on the JKTP website are held by the editorial board with the author's knowledge (copyright remains the author's).
- The formal legal provisions for access to digital electronic journal articles are subject to the provisions of the CC Attribution-Non-Commercial 4.0 license, which means JKTP has the right to store, transfer media / formats, manage in the form of a database, maintain, and publish articles without asking permission from the author as long as the author's name remains as the copyright owner.
- Manuscripts published / published in print and electronically are open access for the purpose of education, research and libraries. Apart from these purposes, the editorial board is not responsible for violations of copyright law.
.png)
