DEVELOPING THE POTENTIAL OF SELONG BELANAK VILLAGE AS A TOURIST DESTINATION

  • Hasan Basri City Hotel Mataram
  • I Made Darma Oka Politeknik Negeri Bali
  • I Wayan Lanang Nala Politeknik Negeri Samarinda
  • Putu Widya Darmayanti Akademi Pariwisata Denpasar
  • I Wayan Sukita Akademi Pariwisata Denpasar
DOI: https://doi.org/10.53356/diparojs.v4i2.85

Abstract

This research examines the potential of Selong Belanak Village to be developed into a tourist destination in Central Lombok. Data collection methods include observation, documentation, interviews and focus group discussions. Informants were determined using purposive sampling. Data analysis were carried out by using qualitative and quantitative analysis through SWOT analysis to examine strengths, weaknesses, opportunities and challenges faced in the future. The results of the SWOT analysis of Selong Belanak village show that from the internal side the results are in the good category with a value of 3.10, as well as from the external analysis side it is in the good category with a value of 3.06. This means that this village has the potential to be developed into a tourist destination. It is recommended that the development of this tourist destination must be carried out by synergizing all relevant pentahelic actors (government, academics, business people, the media and local communities).

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Published
2024-05-07
How to Cite
Hasan Basri, I Made Darma Oka, I Wayan Lanang Nala, Putu Widya Darmayanti and I Wayan Sukita (2024) “DEVELOPING THE POTENTIAL OF SELONG BELANAK VILLAGE AS A TOURIST DESTINATION”, Jurnal Kajian dan Terapan Pariwisata, 4(2), pp. 25-38. doi: 10.53356/diparojs.v4i2.85.
Issue
Vol. 4 No. 2 (2024): May Issue
Section
Articles

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