Jurnal Kajian dan Terapan Pariwisata

IMPLEMENTATION OF WASTE MANAGEMENT POLICY IN BLIMBINGSARI BANYUWANGI BEACH TOURIST ATTRACTION

2025-11-01T13:26:01+00:00

The growth of the tourism sector in Indonesia encourages an increase in the number of tourists, which also raises environmental challenges, especially related to waste management in tourist attraction areas. The purpose of this study is to examine the implementation of waste management policies at Blimbingsari Beach, with reference to Blimbingsari Village Regulation Number 14 of 2024. The research uses qualitative with a descriptive-analytic approach to the intended object, through interviews, direct observation, and data triangulation techniques for data validation and validity. The results of the discussion show that some policy points have been implemented, such as waste socialization and education, waste sorting, routine waste collection and transportation, involvement of village institutions, and community participation. However, some points are not optimal, especially in terms of the application of environmentally friendly waste management technology, lack of cleaning workers, and limited infrastructure, which affects the effectiveness of existing waste management. The conclusion of this study emphasizes the importance of strengthening regulations, procuring specialized cleaning personnel, and adding supporting facilities to achieve effective and sustainable waste management at Blimbingsari Beach attraction

TANTANGAN DAN PELUANG MANAJEMEN PARIWISATA HIJAU: STUDI KASUS PADA SALAH SATU EKOWISATA DI BANGLI, TABANAN, DAN JEMBRANA PADA PROVINSI BALI

2025-11-07T13:45:47+00:00

This study explores the challenges and opportunities of green tourism management through case studies of several ecotourism destinations in Bali, namely Penglipuran Tourism Village, Wanasari Mangrove Ecotourism in Tuban, and Bali Barat National Park. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that the main challenges in implementing green tourism in Bali include low environmental awareness among communities and tourists, limited competent human resources, inadequate eco-friendly infrastructure, and inconsistent policies and supervision. Structural issues such as economic inequality, cultural commodification, and environmental degradation further complicate sustainable management efforts. Nevertheless, the study identifies several strategic opportunities for developing green tourism in Bali, including the growing global trend toward sustainable tourism, the strengthening of community-based tourism villages, the use of digital technology for promotion and environmental monitoring, and multi-stakeholder collaboration involving the government, local communities, academics, and private sectors. In addition, government policies aligned with the Sustainable Development Goals (SDGs) and green certification programs provide greater access to funding and international recognition for environmentally responsible tourism practices. Overall, this study concludes that the success of green tourism management in Bali depends on cross-sectoral commitment, local community capacity building, and consistent sustainable policy implementation. The findings are expected to serve as practical recommendations for local governments, tourism practitioners, and community stakeholders in developing competitive yet environmentally responsible tourism destinations.

STRATEGI ALTERNATIF ASPEK PEMASARAN PADA UMKM BATIK VIRDES

2025-11-15T03:13:08+00:00

Banyuwangi is well known as a region rich in cultural heritage, one of which is batik with its distinctive Gajah Oling motif that holds aesthetic, philosophical, and spiritual values. One of the small enterprises that contributes to preserving this cultural heritage is Batik Virdes, located in Tampo Village—a batik village that serves as a cultural tourism destination for both domestic and international visitors. This study aims to assess the feasibility of Batik Virdes from a marketing aspect, considering the vital role marketing plays in the sustainability and growth of UMKM. Based on the feasibility analysis, Batik Virdes holds strong competitive advantages in its unique and diverse batik motifs, along with high customer loyalty as shown by the 40–50% repeat purchase rate. Although 25% of customers reported dissatisfaction, this issue can still be resolved through product improvement. The analysis suggests that Batik Virdes should adopt a more progressive and bold marketing approach by leveraging its strengths and maximizing market opportunities. Recommended strategies include expanding promotional efforts through digital and traditional media, developing products aligned with current consumer trends, strengthening brand identity through the creation of an official slogan, and expanding distribution networks through strategic partnerships. The findings of this study are expected to provide valuable insights for Batik Virdes in developing effective marketing strategies, thereby increasing competitiveness and reinforcing its position in both local and national batik markets.