The Role of Digital Marketing for Village Tourism Development in Tabanan Regency

  • Putu Widya Darmayanti Akademi Pariwisata Denpasar
  • I Made Darma Oka Politeknik Negeri Bali
  • Fransiska Fila Hidayana Akademi Pariwisata Denpasar
DOI: https://doi.org/10.53356/diparojs.v3i2.78
Keywords: digital marketing, development, village tourism

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable. 

Published
2023-05-30
How to Cite
Darmayanti, P. W., I Made Darma Oka and Fransiska Fila Hidayana (2023) “The Role of Digital Marketing for Village Tourism Development in Tabanan Regency”, Jurnal Kajian dan Terapan Pariwisata, 3(2). doi: 10.53356/diparojs.v3i2.78.
Issue
Vol. 3 No. 2 (2023): May Issue
Section
Articles

Copyright (c) 2023 Putu Widya Darmayanti

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